Danish Business Authority
Nordic MasterClass for Sustainable Urban Development
Quercus Group developed, programmed, hosted and facilitated three Nordic master class on sustainable urban development for the strategic markets of North America, China and India.
The master class was designed as an interactive educational program exposing Nordic urban solution providers to decision-makers in key global markets. As such it was integrated in the wider export promotion efforts of Nordic Innovation and the Nordic Council of Ministers.
Each one-week master class comprised a variety of modules tailored towards the challenges and needs of the respective participant group, and reflected against the strongholds of sustainable urban development in the Nordic countries
Quercus Group partnered with Climate-KIC for the Nordic Master Class.
Project Period: May 2018 - June 2019
Starting Point & Challenge
The Nordic countries have gained a global reputation for their progressive, innovative and foremost human-centred approach to sustainable urban development. Many businesses and providers for sustainable city solutions started to serve cities outside of the Nordic region building on their years of experience. Nordic Innovation and the Nordic Council of Ministers decided to support this outgoing journey with a variety of export promotion programs.
The Nordic Master Class for Sustainable Urban Development was in its core an export promotion program. It made use of an interactive learning program resting on the conviction that knowledge sharing and obtaining hands-on learning experiences create a positive effect on demand. The master class programs combined eclectic modes for learning such as workshops, lectures, walks, tours and experimentation. The program's content was co-created together with private and public stakeholders, from a variety of sectors, and all Nordic countries.
The program hosted master classes for a North American, Indian and Chinese group of city exectuives and planners. In total, 52 participants joined the program. 21 companies and agencies from Norway, Denmark, Finland, Sweden and Iceland shared their knowledge, insights and solutions with master class participants.
Access Cities is a collaboration among State of Green, the Confederation of Danish Industry, Quercus Group, Climate-KIC, the City of Copenhagen and the City of Aarhus. The alliance is funded by the Danish Industry Foundation.
If you want to learn more about the masterclass, do not hesitate to reach out to Wadim, who led masterclass program.